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If you know that your sales are not the best that they could be, then this is the guide for you. Here you can find out everything you need to know about making more sales while also getting the advice you need to solidify the customer base you have now.
Online Search Results
It’s important, now more than ever for you to try and show up in the online search results. More and more customers are turning to Google to try and find more products. It’s vital that you try and show up where possible, and this is especially the case when it comes to local SEO. If you want to make sure that your business is not being overlooked in the SERPS, then you need to try and set up a business listing in Google, Yelp or any other platform. When you do this, you will soon find that it is easier than ever for you to create your profile and that you can also add on other details as well. Your name, phone number and address should all be listed as well, so keep this in mind.
Accurate Business Hours
Lots of visual content is always a good thing. You need to try and make sure that you include recent photos or even a virtual tour of your shop if you can. This will take a bit of extra time but at the end of the day, it will make your business listing far more attractive and you may even find that you can drive way more traffic to your location or site as a result.
Local Inventory
If you want to take your listing to that next level, then it would be wise for you to try and display your inventory in Maps or even in Google Search> Leverage solutions such as Pointy, as this will help you to display any in-store products you have without having to manually enter your data every single time. If you want to get more sales, then this is a fantastic way to do that. Remember that the demand for your products will increase and decrease over time as well, If you want some more help with that, then read this retail guide by Deepak Agarwal.
Click and Collect
Click and collect has been around for a very long time. If you are able to offer this service, then you will be able to drive your in-store traffic and you will also be able to boost your click and collect sales as well. This will help you to get people in through your doors and it will also help you to boost sales too. Research has shown time and time again that around 45% of people who opted for in-store pickup actually ended up buying something else from there, so it’s really good for you to try and capitalise on this if possible. If you are not able to offer click and collect, then consider offering the option to deliver the package to a local store for pickup instead so your customer can collect it from a convenient location.