With so many brands competing for success, great marketing is the difference between success and failure. Mike Volpe once said, ‘don’t be afraid to get creative and experiment with your marketing.’ Originality is indeed the best way to stand out in the business world. To help you to get creative, consider these five unique ways to supercharge your marketing.
1. Get Personal
Personalized marketing is a fantastic way to appeal to consumer values and drive leads. According to Instapage, ‘Marketers see an average increase of 20% in sales when using personalized experiences.’ Their data also indicated that ‘59% of customers say that personalization influences their shopping decision.’ There are several different ways that you can create personalized marketing campaigns, including:
Create 1:1 videos to send to clients and potential customers.
Use algorithms to recommend products based on tastes and preferences.
Send birthday Ecards including data about consumer likes.
2. Create interactive content
Interactive content is a fun way to engage your audience and boost conversions. Popular interactive content styles include quizzes, tests or polls. Interactive content is also a great way to gather consumer feedback; people are often more willing to engage if the experience is fun. To create interactive content, try tools such as:
Content tools: Using this software, you can create interactive content such as infographics, quizzes, maps and more.
Thinglink: Thinglink is a top tool for making interactive content; you can create 360-degree media and videos, attachments, audios and links.
3. Industry-specific marketers
Each year brings us new marketing trends, yet marketing is not a ‘one size fits all’ industry. What works for one industry won’t necessarily work for another. With this in mind, it’s useful to work with a company who can provide an industry-specific marketing service. Med USA RCM offers marketing for medical services, as well as medical billing support and credentialing. Working with professionals with industry-specific experience will allow you to improve your marketing and take your company to new heights.
Utilizing Social Media Marketing organizations like Appetite Creative will help you craft the exact messaging, to reach the right audiences, to gain momentum in your marketing strategy.
4. Customer-generated content
Customer-generated content can be a fantastic way to supercharge your marketing.
CGC content essentially means content that customers have created themselves, whether it’s a photograph or a video. Authentic content which shows people enjoying your products allows you to gain higher levels of trust.
5. Heatmapping Analysis
To improve your marketing, try using heat mapping analysis tools to gather valuable data. Heatmapping tools can help you to find out how people are using your site, including which sections are popular, and which are not. Data like this can help you to boost your conversion rates and make improvements where necessary. A few of the best heat mapping tools include.
Hot Jar: Using HotJar, you can test your pages, track user behavior and gain feedback. The software includes polls which target the right users and collect their opinions.
Crazy Egg: With this tool, you’ll benefit from features like heatmapping, interactive analytics and an ‘origin tracker’ (to see which sites your users came from).