Image by mohamed Hassan from Pixabay
First impressions count for everything in business, and that's nothing new. However, thanks to the coronavirus pandemic, the landscape in which you will try to make those lasting impacts is vastly different. Therefore, developing a strategy that focuses on the areas where you can thrive is vital.
So, what can your business do to ensure it hits the right notes over the months to come? Here's all you need to know.
#1. Rethink Your Demographic
Before worrying about how to market your business, try to concentrate on who you will promote the brand to. A broad approach to generic demographics like women, sports fans, or teenagers may have worked before. But not now. With so many analytical tools and target marketing systems available, you must build a clear target consumer profile. From here, you will have a far better shot at creating engaging ad campaigns and focusing on the right USPs. Subsequently, then, every aspect of your marketing plan will improve.
#2. Make Your Store Exterior Count
People are now using offline shops once more. Still, there's no question that the consumer habits have changed in recent times. Most shoppers are no longer prepared to enter stores on a whim. As such, you must do everything possible to capture the attention of passers-by. Outdoor business signs are a fantastic solution for foot and car traffic alike. As prospective clients get closer to the shop, window displays can grow the interest further. In today's climate, simply getting them through the door is a major bonus.
#3. Build A Comprehensive Site
Even if you target offline customers, you should accept that people conduct their research online. With this in mind, it's imperative that your website is built to stand out. A great web design and marketing plan that's clear and sticks to the brand color schemes will work best. Modern internet users will also turn to search engines and social media to learn about brands. A strong Google My Business listing can inspire trust in your services, especially when supported by lots of reviews. When you are active on social media too, it's possible to build a rapport.
#4. Use Social Media Influencers
While your marketing strategies have a big role to play, consumers aren't stupid. They will take everything you say with a pinch of salt. Conversely, though, they are often easily manipulated by the people they look up to. Social media personalities may command big fees. Nonetheless, when they share a similar audience to yours, the impact that their content brings will blow your mind. The financial aspects, as well as the time savings made, will deliver brilliant results. Aside from increased awareness, their work will point punters to your sales funnel.
#5. Offer Loyalty Promotions
People are reluctant to use new companies right now, not least because funds are tight for millions. This is the perfect opportunity to repay the loyalty of your customers to keep them coming back. Whether it's a loyalty membership scheme or a 10% off voucher is up to you. Either way, taking a smaller profit per item to ensure that the volume of sales remains high can work wonders. The promotional offers will catch their attention like never before. As soon as they can imagine themselves using the item, the chances of conversion are greatly increased.