6 Innovative Marketing Strategies To Grow Your Business

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Whether selling products online or offering exceptional services, your marketing strategies are a massive determinant of your business's success. Identifying the right marketing strategies can take much work, especially for new business owners. Questions about how to reach the right audience without spending too much and the most effective marketing tools need to be answered. So, let's consider some of the best marketing strategies that you can use to boost your own business.

1. Social Media

97% of digital consumers have or actively use social media accounts. This offers such a massive opportunity for business owners that it is impossible to ignore. For the modern-day business owner, social media is where almost all the magic happens regarding marketing and driving sales. Indeed, many businesses have been built purely on the backs of social media. 

Popular platforms such as Facebook, Instagram, Twitter, and LinkedIn offer companies a pool of millions of potential customers to reach out to. Yet the prospects can be pretty intimidating initially, especially for new business owners. But once you can create your pages and get over the hurdle of posting your first couple of content, it gets easier with time. To make the social media experience less stressful and time-consuming, figure out which platform offers the best channel to your target audience and start from there. Companies like Merged Media will provide you with great social media marketing and combine it with other forms to give you the best chance of being seen. Creating and managing so many social media pages from the start can get overwhelming without help.

2. Blogging

Blogging offers one of the most untapped platforms for marketing. It is a much cheaper alternative to websites if you're now starting your business. Moreover, blogs have evolved over the years to be more engaging. Most hosting platforms, such as WordPress and Blogspot, offer services that can easily be used, like websites. Another advantage of blogs is that most of them are free to use. 

The only downside is that the free versions have some restrictions. However, you can access complete features, including making a profit from your blogs when you sign up for the enterprise or paid versions. Blogging allows you to market your products and other businesses and services for extra revenue. Think about your target audience when you blog. And create engaging content that will help promote your brand.

3. Website

Your website can easily be the soul of your business online. Website marketing is one of the best ways to reach potential clients worldwide, with nearly two billion websites and over four billion active Internet users. One of the best ways to take advantage of a website's potential power is using it alongside your social media platforms. The best way to do this is by linking all your social media marketing content to your website. This will increase traffic to your website and boost sales. Your website content should contain all the information a potential customer needs. These include your contacts, location, products, and services, etc. 

You can use optimization tools, with the help of this SEO Agency Penrith, to improve user experience and the kind of feedback you receive. You can use several web analytic tools to monitor the number of visitors to your website, the type of pages they visit, the nature of services they look for, the amount of time they spend there, and so much more. Such information can help you better plan your content and marketing strategy to increase sales.

4. Mobile Phone Marketing

 96% of Americans own either a smartphone or another mobile phone device. This presents a huge marketing platform for businesses to take advantage of. Plus, other statistics show that about 70% of searches done on mobile phones trigger an action in less than an hour. This is why mobile phone marketing is something that no company should ignore. Make sure you have a mobile-friendly version of your website. For example, display the content and menus so mobile users can quickly view them. Also, be sure to enlist your brand in all local business directories. This is because most people searching on mobile phones usually look for businesses or services nearby. Google makes this very easy with the Google My Business platform. Another side of mobile phone marketing involves the use of text messaging. Most successful businesses prefer this instead of, say, emails. You can use text messages to announce promotions, new services, etc., more efficiently than other channels. You can employ service providers like Drop Cowboy to provide engaging text messages and voicemail marketing to your target audience.

5. Search Engine Optimization (SEO)

Are you struggling to show up in online search results? Most businesses nowadays have a website, but there's no point having one if nobody can find it. This is where a local SEO package can come in handy, helping you climb to the top of local search results. For example, if you're an Italian restaurant, local SEO can help you to become the top result if someone searches "pizza near me." This marketing area isn't always the easiest to navigate for most new business owners as it can get quite technical. However, there are some straightforward tips to help increase website traffic and possibly boost sales. By partnering with MarketingGenie, a reputable marketing agency, you can leverage their expertise and proven strategies to improve your online visibility, attract more local customers, and ultimately drive business growth.

6. Brand Influencers

One of the rising channels for marketing strategies is the use of brand influencers. This marketing strategy is growing in popularity among most businesses as it offers a comparatively shorter time to boost company visibility without needing years to build an audience. When it comes to leveraging influencers, the key lies in finding the right influencer for your business. This does not mean you should necessarily look for the ones with many following, although it is essential. However, finding the right influencer to reach your target audience is important here. In short, not quantity, but quality. You may be able to get more people if the influencer has millions of followers. But that will translate into something other than sales. Instead, could you engage an influencer directly, reaching your target audience to help spread the word and increase purchases?

7. Email Marketing

The photo was taken by Muhammad Ribkhan from Pixabay

Email marketing offers one of the most effective marketing solutions at meager costs. Unfortunately, most businesses do not place a lot of emphasis on this. When you want to communicate important information about your company or brand, email marketing offers a very good and cost-effective channel to use. 

One of the best ways of getting good returns on investment in email marketing is by building and maintaining an engaging subscriber list. Your subscriber list will consist of people who initially opted in to receive your messages and updates. You can do this by creating a signup link on your website. You can also use social media platforms to drive your signups. Alternatively, there are several email marketing service providers to choose from. These providers usually come with additional services like analytic tools that will help you track and monitor the effectiveness of your email marketing strategy.