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Businesses offer a fabulous array of services designed to improve the lives of the people they serve. Getting the message out, however, can be something of a challenge. There are millions of products out there. Matching the right people to the correct goods isn't an easy task. No market is perfect.
Therefore, entrepreneurs need to make a point of contacting people who don't know they need them. The entrepreneur's role is to convince them that their services are indispensable and have value in their lives. But making the first contact and getting to that stage isn't always easy. Most people live their lives oblivious to the services out there.
So how do you contact people who don't know they need you? What's the solution to this frequently-occurring business dilemma.
Position Your Business In A Positive Light
Most people want to know how you can help them, even when they're not actively looking for you. For some, it is fascinating to find out how a company might be able to make their lives convenient.
Remember, there are a vast number of people out there who are tired and burned out. They're looking for services that will take some of the stress out of their day and free up time.
Keeping your business upbeat and positive, therefore, is a great way to convince people that you have something you offer. Highlight the fact that you have something different from the rest that makes you better, but avoid putting your competitors down. Be open and honest in your language while appearing confident. And make sure that your marketing materials are up to date.
Enhance Your CRM
Getting into relationships with new customers is a challenge when you don't have adequate systems in place to manage all your new contacts. At the very least, you need business phone systems that can route calls to the relevant colleague and allow them to reach out. But on top of that, you need an effective CRM that manages your outgoing and incoming calls and records essential details.
When you reach out to a new customer, it is vital to listen to what they say (and make a record so that you can refer to it in your next interaction). Having great CRM tools, therefore, allows you to do just this, keeping tabs on the stage you're at with each person.
Find Advocates
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No matter what you sell, there will be people out there on the internet who will be more than willing to advocate on your behalf. Smart businesses create strong incentives that encourage their customers to promote their products to their contacts. Thus, you could offer your most loyal customers exclusive access to your premises, gated content, discount options, donations to charities, and fan appreciation events if they help you out.
Hopefully, these tips will help you contact people who don't know they need your help. Remember, there is always a huge untapped market of people out there, desperate for goods and services that add to their lives.