Photo: Unsplash
The opinions of others matter a lot. We rely more and more on the recommendations of others and brands know it. Hence, influencers have become fundamental pieces within Social Media strategies. But why are they so important? And above all, how can they help you?
First of all, we must make clear what we know as an influencer. For a few years now, the traditional media have been talking about the popularity of new internet professions, such as YouTuber or Instagramer. However, despite having become one of the most dream jobs, not everyone who tries, it becomes influential figures in the networks. However, those that do can assist brands within their marketing goals. What will the trends be for 2021?
The ever-changing world we live in proves that we are all destined to start shopping more online. Our lives are switching to digital. So, therefore, when we see things online or on an application, we are more likely to look at what it is and how much it is. Influencers merely enhance your product or business and display it freshly and share it with their thousands of followers. The use of influencers in marketing strategies can be to:
Launching a product or service: If we want to launch a new product on the market, what better way than to use an influential person to recommend it to all of their followers. The momentum it generates can be very high, as long as we have chosen the right influencer.
The launch of a new brand: As in the launch of a new product, if what we want is to present a new brand and have it well received, a good influencer can help us achieve it.
Promote a certain action: On some occasions, when we modify some aspect of our brand, we need that little boost in its dissemination, so the use of influencers will be a success.
Events: Having an influencer at one of your events is one of the best strategies to get people talking about him on all social networks.
Contacting Influencers is not easy. There are many companies and individuals that want to access them to make offers and proposals, and through Social Networks, it is not possible to send direct messages that we are sure will be read. Profession influencers usually put contact information in the description of their profile or website to receive offers. Some online platforms and brands can make life a little easier, such as unrulyagency.com, who offer this service.
Currently, agencies and companies talk about "Influencer Marketing", which is based on the great impact that 3% of Internet users have on the decisions of others. In short, an Influencers and Social Media strategy is a process that consists of detecting and contacting people who have a lot of influence in the same market or sector. However, in 2021, researchers predict that this will rise even more; meaning that if your brand hasn't yet reached out to some influencers, perhaps now is the time to start looking into it. Yes, they may not come cheap; but any form of advertising is often linked to your hard-earned capital. Taking risks and making informed decisions is the best thing you can do for your brand. It's time to step into the new decade if you haven't already.