Photo by Jacky Chiu on Unsplash
If you’ve ever considered selling things online or creating a dropshipping business, then one of the most important aspects to take into account will be the website it operates on. You’ll need to make sure that you’re enticing people and keeping them on board so that you can continually and consistently make the sales you want.
Marketing and making sales are all about the relationships you build. If you can attract the right people and keep them in love with you, then you’re going to get what you want out of pretty much every transaction. It’s just a case of finding that spark with the group you intend on targeting. How can you do all of this? Well, here are a few pointers:
Ensure Your First Impressions Are Strong
If people don’t like the look of you straight away, then the likelihood is that they won’t be going forward, either. They’ll need to fall in love with you at first sight if you’re to make the sales you want. While this might seem quite difficult, it is a skill that can be mastered with experience. Hop onto the likes of Vivid Loom in order to create an attractive logo, and make sure you’re keeping everything organized so that they don’t think you’re a complete amateur. If you feel like you can trust a business from the off, that’s when you’re likely to buy from them, right?
Possess An Easily Navigable Site
If people can’t get through your site properly, then they’re going to be put off immediately. Fortunately, a lot of web-building sites these days make it pretty easy to create a simple website, but it’s wise to ensure that you don’t over complicate things on your end. The menus and the toolbars should be there for everyone to see. There’s very little worse than not knowing where to go next when you first access a site.
With the upcoming changes to Google's search engine looming, it is imperative that you take a look at how your site is performing in all the Web core vitals functions Google will be looking at to assess your site. You need to assess site speed, along with navigation which was explored above, load times for your home page along with making sure your site is secure and is switched to HTTPS, and being mobile-friendly the main areas Google will be focussing on.
Make Sure You’re Selling What People Really Want
You need to take the customer needs into account hugely. At the end of the day, their satisfaction is what’s going to keep you in business and what’s going to make you into the success you aspire to be. Don’t just sell things that you’ve seen on other sites or what you feel might work. You have to attack a particular market and really satisfy their wants and needs.
Supplement With Social Media
Social media should be a staple of pretty much every business in this day and age. It’ll not only help with marketing, but you’ll be able to get in touch with customers nice and quickly (and vice versa). Social media also provides comfort for customers/clients as they feel as though they’ll have an extra avenue to get their information from.
Don’t Force Things Toward People
Don’t overwhelm and don’t force products down people’s throats. If they don’t want to buy, then they don’t want to buy. It’s like trying to win back a love interest when they aren’t interested anymore. Move on and look for a better technique in terms of attracting and closing a deal.