In order for any business to succeed today, they must do two things: 1) Deliver a product or service that people need. 2) Stand out from the crowd. If you’re a business owner who wants your business to stand out, you have to offer something different in order to get noticed. It’s no good being generic or offering the same old thing as others locally.
For example, there could be three companies in your area who sell car engine parts, but due to their broad nature, could take a while getting hold of the correct spherical roller bearings needed by a particular industry. This is why being a specialist while also meeting customer needs is an important element of standing out from the crowd. Here, we’re going to discuss how you can be a flamingo amongst the flock of penguins.
Address areas of consumer pain
If you’re looking to win the custom of the people, the best thing to do is to offer a solution that alleviates areas of pain for them. For example, many people dislike the experience of buying school shoes for their children. The whole experience is stressful for both them and the child. Crowds, getting their feet measured, having to choose shoes. Some stores will meet customer needs in that they sell all sorts of shoes for various members of the family.
However, a lack of assistance for young children may mean that a customer may not want to return in a hurry. A company who pays special attention to the needs of children is more likely to win parents over.
The key to successfully standing out from the crowd is working out how to solve a common customer complaint.
Do something differently to the competition
In order to stand out from the crowd, you need to do something differently to them. It may be finding a niche area. For example, looking back at the school shoe example. If your business sells children’s shoes, maybe offer an additional service for parents of children with special educational needs who need extra time and attention. Looking for the missing link in your competition and filling it is a great way of making sure your business stands out from the crowd.
Become an expert in your field
When your business attempts to serve everybody, you end up serving nobody. Develop expert knowledge and a niche means that people are likely to know that your company will serve them in meeting their specific needs.
Having a unique, niche service also assures customers that you have the expert knowledge that they can trust to deliver to them.
Make unbeatable offers and guarantees
If you eliminate hesitation for customers wishing to buy a product or service, this will eventually lead to more sales over time.
By offering unbeatable offers or guarantees, you are reducing some of the ‘risk’ that customers may find themselves feeling when faced with buying your product or service.
This can also make your company become more likeable and trustworthy- creating a loyal customer base.
Be the ones who go the extra mile
Most companies will pride themselves on their excellent customer service. However, being proud of it, and following through with that are two different things entirely.
In order to properly stand out from your competition, you must turn the words into action.