There is no denying that 2020 has not been the year that we expected, however, there are still things you can do to make sure your business comes out on top. This includes:
Marketing effectively
It is up to you to show that you are the best company for the job, and this is all about marketing effectively. You may know that you offer a high quality, cost-competitive service. Yet, potential buyers don’t. They aren’t just going to take your word for it either. So, what can you do to stand out from other businesses in this sector?
One thing you shouldn’t do is be generic about what you have to offer. Stating that you are a qualified and competent company won’t suffice. Show buyers what you have to offer them. What does working with your business bring over the other companies in the industry?
You also need to ensure your website and marketing materials contain stamps of quality. One of the best ways to do this is to achieve industry qualifications and accreditations and to become a member of a recognized association. You can then use these logos as part of your advertising materials.
Finally, let your work do the talking. Make sure your website is filled with examples of your work. Take professional photographs and combine them with a compelling description that gives a real insight into the way you work.
Make sure you’re getting paid
This can be a lot easier said than done, especially when clients are going through difficult times themselves. Nevertheless, there are a number of things you can do to ensure that your clients pay you on-time.
Keeping on top of your invoicing and ensuring you send bills at the earliest opportunity is vital. You may also want to look into a company offering Accounts Receivable Management so they can recover your debts for you.
Build up testimonials
Whenever you complete a job, it is a good idea to get a testimonial from the project manager involved, or anyone else that you worked closely within a management position. Such testimonials can really help to build up your reputation as a reliable, trusted, and premium quality business in the industry.
However, the way in which you go about acquiring and displaying these testimonials is important. Buyers are becoming increasingly skeptical. A lot of businesses are, unfortunately, guilty of making up their own testimonials and posting them on their website. In order to be viewed as a business that can be trusted, you should also have plenty of information regarding the project in question.
Case studies can be very powerful and they give a unique and frank insight into the type of service you provide. Aside from this, it is a good idea to get people to post their feedback on independent review platforms. By doing this, there can be no question regarding the authenticity of the comment. Not only this, but by using an independent review platform, you increase your exposure on the web. You may find that buyers do a bit of browsing online and stumble across your website because of the positive reviews.