10 Places To Use Video Marketing

Video is a more versatile marketing medium than many people realize. There are so many different places - online and offline - where you can use videos to engage customers. This post explores 10 different settings where you can use video marketing and some rules to consider when creating video content for each platform.

TV

TV is the birthplace of video advertising. While most video marketing has now moved online due to being cheaper, many businesses still run video adverts on TV. Unlike online ads, live TV ads are unskippable and can be targeted at specific channels and times of the day to reach certain demographics. The average 30-second advert can cost anywhere from $1,000 to $100,000, depending on your chosen channel and time slot. TV ads must meet specific standards to be aired, so it’s worth working with a TV commercial production company. 

Website

Explainer videos are great for embedding onto your company website. Unlike adverts, these videos are designed to inform customers about products and services they are already interested in. Research shows that videos are beneficial for SEO because they increase engagement. They can also increase conversions. Don’t embed too many on a single page, which may slow your website down.

Social media

Video content can be used to grab people while scrolling on social media. Videos typically get 12 times more engagement than other social media content. You can also fine-tune who you target with these videos. Ensure to frontload social media videos with striking visuals, keep them snappy, and use captions (many platforms automatically mute videos while other users scroll with the sound off).

Streaming platforms

Streaming platforms like YouTube, Spotify, and Prime all show video adverts. These are typically very short and can be skippable. Therefore, it’s essential to grab people’s attention as quickly as possible with these videos. While direct leads from these videos can be pretty low, they can effectively build brand awareness.

Emails

You can also add videos to marketing emails. Studies show that videos can significantly boost email engagement. Such videos could provide news to subscribers or information on how to use a new product. Alternatively, you may be able to send personalized thank you videos to show your appreciation (these could be sent out at the end of the year or after completing a project for a client).

Apps

Many apps display video ads. Using in-app advertising, you can target specific consumers by partnering with specific publishers. In addition to general video ads, playable ads are popular on apps. However, they are generally reserved purely for promoting mobile ads. 

Billboards

Videos can also be displayed on billboards to grab people’s attention. By considering billboards in specific locations, you can target specific demographics. Video billboards may or may not use sound, so consider prioritizing visuals. Displaying video billboards on your premises may give you more freedom regarding what you can display. 

Trade shows

Want to attract people to your booth at a trade show? Playing a video on a screen could be a great way to demo your product or inform customers about your service. Just confirm you have access to electricity at the venue before making a video.

Seminars

Seminars are an opportunity to pass on your knowledge to consumers - often to sell your product or service. Videos are worth integrating into seminars to engage attendees and display information that may be tricky to explain using words or still slides. 

Sales presentations

Lastly, consider whether it could be worth adding a video if you’re presenting a pitch to clients or investors. A video could offer a breather, allowing you to present data excitingly or demonstrate your product. You could even use videos to showcase interviews with happy customers. All in all, it could make your pitch more engaging and memorable.

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