The Future Of Your Packaging

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The amount of packaging waste produced annually is immense and contributes to the increase in global environmental pollution. Plastic and non-recyclable materials, in particular, make this situation worse. Since garbage production is increasing yearly, finding a solution is all the more important. There are now more and more shops that do without packaging. But is that the solution?  

In times when there was no plastic, it was common practice to bring containers, weigh the food, and transport it home in baskets, jugs, or bowls. Nowadays, packaging-free stores operate similarly. Most food is offered unpacked, some in large, reusable containers. Customers determine the amount they want to buy by weighing the food and filling it into their containers, but this isn’t always practical. Packaging is vital to storing products and the success and reputation of the business.

Importance of packaging

Packaging protects the food from spoilage and any other loss of quality. Packaging is also an indispensable marketing tool for many products. Packaging can not only be eye-catching, but it can also be the identifier of the respective brand. After all, consumers recognize a product by its packaging and can thus distinguish it from others. Consider looking at barrier packaging and other types of packaging that may help protect the food. It allows each brand to be recognizable by a strong visual signature as a benchmark for the consumer.

Packaging as a spokesperson for your brand

As the first contact between the product and the customer, the packaging must appeal to but also be meaningful. It is he who carries the values of your brand and who speaks to consumers on your behalf. In this regard, he would need to be consistent with your commitments and tell you much information by sight. It guarantees quality and supports you through all your strategies. Simplistic or elaborate, the idea is to find what looks like you and not be detached from it. Coca-Cola has changed little in more than 130 years of existence. It shows you what good logos and marketing can do!

However, packaging, seen and analyzed by marketing strategies, also becomes a communication medium. Since the delivery of these parcels grows a little more each day, why not take advantage of these boxes and other shipping pouches to send a message? The promotional or informative message will be visible to the final course recipient. But also to all the players in this logistics chain, an economical way of getting people talking. Marketing and packaging have the same goal. Customer satisfaction and loyalty are vital, as is packaging. The commercial documents inserted in each package will change according to the customer's profile. The packaging itself may be available in several colors or shapes, chosen according to the preferences of each. Packaging can also come in the form of doypack z nadrukiem (daypack with print), a great, customizable, and sustainable package solution. This is a perfect choice for custom-branded, perishable items.

Pay attention to your identity

First, to choose a quality design, it is essential to consider your business's values. Just so you know – the image you would like to convey should remain consistent with your activity. As a medium, the packaging must reflect your intentions and enhance your commercial signature. It would be best if you considered them as an actual spokesperson for your establishment. So, minimalist or rather elaborate, the ideal is to find a packaging that suits you. For example, you can offer interactive packaging using a QR code to modernize your establishment's image. Some companies provide dessert boxes, pizza packaging, or customizable lunch boxes. They will have a large surface to include all the information necessary to enhance your identity and business. 

Will packaging be gone in the future?

Experts also predict that packaging-free stores will not become the leading shopping destination. But rather a promising opportunity to calm your conscience. But if packaging-free supermarkets are not the desired solution to drastically reduce packaging waste, what is the solution? Maybe it is the packaging itself. The main problem these days is that many packaging materials cannot be recycled. For example, a single commercially available yogurt cup contains around 600 chemicals. UV stabilizers, antioxidants, and other extenders ensure that the mug is lightweight and heat-resistant. These are essential properties, but precisely, those components ensure the packaging is not entirely recyclable.